Well, you probably already have Kindle for iPad, but Amazon’s latest way to offer up your electronic texts, the Kindle Cloud Reader, could be the way of the future as far as non-App store developers are concerned.

Kindle Cloud Reader avoids the app store (and Apple’s 30% cut and other stringent conditions) by serving up your Kindle database through your web-browser. It’s basically a password protected web-site that also allows you to allocate offline storage space on your iPad or Mac OS (it’s not yet available for iPhone).

Amazon’s move follows in the footsteps of the Financial Times move in June this year to sidestep iTunes.

Cupertino, I think we have a problem…